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Access all areas : a backstage pass through 50 years of music and culture
First as a journalist and then a publicist at Warner Brothers Records for nearly twenty years, Barbara Charone has experienced, first-hand, the changes in the cultural landscape. Access All Areas is a personal, insightful and humorous memoir packed with stories of being on the cultural frontline, from first writing press releases on a typewriter driven by Tip Ex, then as a press officer for heavy metal bands taking the bus up to Donnington Festival with coffee, croissants and the much more popular sulfate. To taking on Madonna, an unknown girl from Detroit, and telling Smash Hits 'you don't have to run the piece if the single doesn't chart', and becoming a true pioneer in music, Charone continues to work with the biggest names in music, including Depeche Mode, Robert Plant, Foo Fighters and Mark Ronson at her agency MBCPR. The story of how a music-loving, budding journalist from a Chicago suburb became the defining music publicist of her generation, Access All Areas is a time capsule of the last fifty years, told through the lens of music.
Book
Very private and public relations
In Very Public and Private Relations, Jim Dunn takes us on a rollicking ride from poor boy growing up in a small town on the west coast of Scotland to the five-star lifestyle of a pioneer in travel PR.
eBook
Homefront 911 : how families of veterans are wounded by our wars /
\"The hallmarks of America's War on Terror have been repeated long deployments and a high percentage of troops returning with psychological problems. Family members of combat veterans are at a higher risk of potentially lethal domestic violence than almost any other demographic; it's estimated that one in four children of active-duty service members have symptoms of depression; and nearly one million veterans of Iraq and Afghanistan require increased care due to physical or psychological trauma. But, despite these staggering trends, civilian America has not been mobilized to take care of the families left behind; the American homefront, which traditionally has been rallied to support the nation's war efforts, has disappeared. In Homefront 911 Stacy Bannerman, a nationally-recognized advocate for military families, provides an insider's view of how more than a decade of war has contributed to the emerging crisis we are experiencing in today's military and veteran families as they battle with overwhelmed VA offices, a public they feel doesn't understand their sacrifices, and a nation that still isn't fully prepared to help those who have given so much. Bannerman, whose husband served in Iraq, describes how extended deployments cause cumulative, long-lasting strain on families who may not see their parent, child, or spouse for months on end. She goes on to share the tools she and others have found to begin to heal their families, and advocates policies for advancing programs, services, and civilian support, all to help repair the broken agreement that the nation will care for its returning soldiers and their families\"-- Provided by publisher.
Book
A Battle for Hearts and Minds: Evangelical Capitalism and Pastoral Power in Bruce Barton’s “The Public”
This article examines the rhetoric of an important, yet understudied, figure in the history of public relations, Bruce Barton. I argue that Barton attempted to mobilize those in the business community to adopt public relations in the creation of a more socially responsible free enterprise through a discourse of evangelical capitalism. Barton’s rhetoric, I argue, positions the corporation as a benevolent shepherd and the public as a submissive and adrift flock in need of salvation. This submissive relationship between public and corporation dovetailed with the technocratic understanding of politics espoused by Walter Lippmann that portrayed the public as a bewildered herd to be guided and mobilized as political leverage by managerial elites, ultimately providing ideological scaffolding for the maintenance and legitimization of corporate power through the appropriation of progressive rhetorics.
Journal Article
Short Course in International Marketing
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
eBook
Making It in Public Relations
Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.
Contents: Introduction. A Very Short History of Public Relations. Public Relations: What It Is, What It Does. The Components of Public Relations. The Public Relations Counsel Firm: Profiles of the 10 Largest. Life on the Fast Track at a Small Public Relations Firm. An Inside Look at Corporate Affairs at the Bank of America. Public Relations for Diverse Organizations. Getting the Ink: Media Practice, Media Placement, and Media Relations. Internal and Employee Communications, Employee Relations, and Employee Publications. Speechwriting, Speechmaking, and Executive Presentations. Public Affairs, Lobbying, and Issues Management. Public Interest, Public Service. Strategic and Integrated Public Relations and Brand Marketing. Financial Public Relations and Investor Relations. Entertainment and Personal Public Relations. Healthcare Marketing and Communications. Crisis Communications and Management. New Media High-Tech Public Relations. Colleges, Extension Programs, and Summer Institutes. The Alphabet Organizations of Public Relations. Important Publications, Web Sites, and News Services. The Job Search. The Future Face of Public Relations.
eBook
From Page to Practice: Communication Theory and Its Value for Public Relations Educators and Practitioners
A robust scholarly discussion had been conducted for more than 30 years on the professional impact of theory on communication practice, including Vocate's important observation in 1997 that a rigorous education in theory creates \"learnable intelligence\" in professional communicators. However, the question of the actual professional impact of studying communication theory has not been asked of those best positioned to judge—communication practitioners who have rigorously studied communication theory. This research attempts to determine whether learning theory actually has affected practice among communication professionals who have explicitly studied theory in pursuit of a master's degree in professional communication. As well, this research examines a linked issue in Canada—whether theory is being taught in practical post-secondary public relations programs. Following the latter question this research examines a pedagogical approach at the community college level towards teaching theory relevant to a professional setting. Finally, it examines the link between communication theory and the evolution of the critical communication professional. Key words: theory, theory-praxis, learnable intelligence, critical professional, practical pedagogy
Dissertation
Agricultural Public Relations
\"A sister industry to advertising and marketing, public relations--often shortened to PR--is a multidisciplinary career that involves communicating with news media, company employees, the general public and government agencies.\" (New Horizons) Learn more about a career in agricultural public relations. Useful personal traits for this career field, education requirements and job tasks are described. Resources for more information are included.
Magazine Article